Starbucks CEO defends a cup of coffee costing $9
— Wall Street Apes (@WallStreetApes) May 1, 2026
He says the customers needs to just not think about it as a $9 cup of coffee, you’re paying for the “experience” of getting a Starbucks coffee
“In some cases a $9 experience does feel like you're splurging, and then what that… pic.twitter.com/55R9xOoQEZ
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