Dan Cirucci: Lights For The Cure

Saturday, October 4, 2008

Lights For The Cure

Carole Cirucci tells us that Wednesday's gala "Lights for the Cure" event at Loews Philadelphia Hotel was wonderful with the weather clearing just in time for participants to view the city's skyline lit in pink for breast cancer awareness month.

Lights for the Cure is the local campaign begun in 2002 by CBS 3 (KYW-TV) and the Philadelphia Affiliate of Susan G. Komen for the Cure to raise awareness about breast cancer. It reaches a milestone this month as more than 100 buildings and landmarks in three states participate in the campaign. Businesses and landmarks in the Philadelphia area, New Jersey and Delaware are turning the skyline pink for the seventh year in a row in an effort to encourage women to schedule a mammogram.

“CBS 3 made a commitment to Susan G. Komen for the Cure 18 years ago that we would be in this fight with them to the end,” says President and General Manager Michael Colleran, “and while we’ve seen a huge amount of progress since then, our work is not done yet.”
“While there has been much good news in the fight against breast cancer in the last two decades, the fact remains that more than 2,000 women in Pennsylvania will die of this disease this year alone,” says Elaine I. Grobman, executive director of the Philadelphia Affiliate of Susan G. Komen for the Cure. “Lights for the Cure” is a billboard reminder that is literally as big as the sky to get your mammograms.”
CBS 3, led by its breast cancer team, “The Women of Eyewitness News,” will be on-air and in the community with the message to stay vigilant in the fight against breast cancer throughout the month as part of the station’s ongoing breast cancer awareness campaign.

Our congratulations to the indefatigable Joanne Calabria of CBS3 who spearheaded this campaign and continues to be a driving force in the fight against breast cancer and so many other community outreach programs. Joanne is a Philadelphia native and a member of the Philadelphia Public Relations Hall of Fame. Her energy, talent and friendship are nothing less than inspiring.

CBS 3 and Susan G. Komen for the Cure acknowledge the support of the Philadelphia Inquirer, the Philadelphia Daily News and philly.com, their media partners. Lights for the Cure is proudly sponsored by Cancer Treatment Centers of America and Burlington Coat Factory. The Loews Philadelphia Hotel and Fairmount Park have also provided support for this campaign.

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About Dan Cirucci

He's been cited by the late Rush Limbaugh, quoted in the New York Times, featured at Real Clear Politics and Lucianne.com and interviewed across all media.

He's Dan Cirucci, the founder and editor-in chief of the Dan Cirucci Blog, a Save Jersey blog columnist, frequent guest on the Matt Rooney radio show and one of the most widely honored public relations professionals in his field. He's also been a public relations consultant to numerous organizations and individuals and hosted The Advocates on RVN-TV.

Inducted into the Philadelphia Public Relations Hall of Fame, for many years he served as a Lecturer in Corporate Communication at Penn State University. A former President of the Philadelphia Public Relations Association (PPRA) he has lectured at Rowan University, Temple University, The College of New Jersey and Arcadia University. He has conducted workshops on public relations for thousands of participants throughout the nation and has taught countless others the art of public speaking. He has also advised numerous lawyers, judges, public officials and political candidates.

Cirucci is a prolific writer and his op-ed pieces have appeared in the Philadelphia Daily News, Philadelphia Inquirer, Courier-Post, Broad and Liberty and other print and online platforms.

A native of Camden NJ, Cirucci is a former President of the Philadelphia chapter of the International Association of Business Communicators. Cirucci served as Associate Executive Director of the Philadelphia Bar Association for nearly 30 years. He served as Chair of Penn State University's Professional Advisory Board for the Corporate Communication major at Penn State Abington and on the Pennsylvania Bar Association's Judicial Selection Commission.

He received his MA degree from Rowan University and his BA from Villanova University. He has been named a Distinguished Alumnus of Rowan's public relations program and received the E. A. "Wally" Richter Leadership Award, the highest honor from the National Association of Bar Executives' Communications Section. He has also been honored by numerous other local, state and national groups.

In his hometown of Camden, Cirucci taught fifth grade at the Ulysses Wiggins Elementary School named for the founder of the Camden NAACP. There he was one of the first teachers in the country to teach African-American history to inner city students. He later served as editor of a local weekly newspaper, as Assistant to the Township Manager of Cherry Hill Township and as Associate Director of Communications at the New Jersey State Bar Association.

Cirucci's passions include all things Italian, politics, the popular culture, books and authors, art, communication, music, theatre, movies, dining and travel.

He and his wife Carole have two grown children and seven grandchildren.

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