About As Sleek And Dazzling As You Can Imagine!

 A new Apple store has opened at the Cherry Hill (NJ) Mall and it is a knockout.

The store is so sleek, so spacious, so well-designed and creates such an open, inviting feeling that you'll want to spend all your time there. With 20-foot ceilings, window walls, an outdoor entrance, a giant TV screen that's bigger than most billboards and its own lush courtyard, it's one of the largest Apple stores on the east coast and certainly the undisputed flagship store for this region. For the mall, it's a real prize!

Cherry Hill's Apple team members played a big role not only in designing the store but also in installing a lot of its key elements and they seem to have thought of everything. Cindy (one of the store's "creatives") showed me around and she pointed out just some of the stores unique features:

• The front windows facing the mall interior double as huge doors that seemingly disappear as they pivot vertically.
• There are no wires hanging from under the natural wood parsons display tables because the wiring is all built into the table legs. In fact you'll see no wires anywhere.
• The walls are made of a finely crushed natural material that absorbs moisture and keeps humidity to a minimum.
• All lighting and cameras are built-in, flush to the ceiling.
• The Genius Bar is gone. In its place you'll find an intimate consult and repair center in a quieter portion of the store specifically designed for consultation.
• Storage is built in throughout to fit the products featured on the continuous side walls. Drawers are flush to the wall.
• Floor mats at the outside entrance are actually part of a system that drains water and debris from your footwear as your enter.
• Product presentation, displays, lighting, etc. can change seasonally throughout so the store itself acts as one unified, ever-changing advertisement for the brand and its products.
• The giant screen will be used for live classes. The opposite side of the screen looks like a mirror but is actually highly polished steel.
• Ceiling lines, doors, floor lines and table placement coincide top to bottom throughout so that the store is perfectly aligned.  It's one continuous visual feast!

There's really so much more. But you really have to see the place to believe it (we say as we write this on our beloved Apple MacBookPro). So, with much thanks to Cindy, here it is:

Photos copyright 2020 by Dan Cirucci.