Dan Cirucci: Conan's Ratings Surge

Sunday, January 17, 2010

Conan's Ratings Surge

This recent news from AP via USA Today isn't surprising, however it sounds like too little too late for Coco. The real question is whether it will affect Jay Leno's ratings upon his return to the time slot:

Conan O'Brien's battle with his network certainly hasn't hurt his ratings. NBC network executives apparently resonating in a country filled with the unemployed, viewership has soared.

O'Brien's ratings have been rising through the week, which was an extraordinary one in late-night television and saw O'Brien and David Letterman hurling barbed remarks at Jay Leno, and Leno firing back.

Tonight ratings Friday were 50% higher than they've been this season, and O'Brien beat CBS' Letterman, according to a preliminary Nielsen Co. estimate based on large markets. In the 18-to-49-year-old demographic that NBC relies on to set advertising prices, O'Brien even beat Leno's prime-time show.

Settlement talks continued Saturday on a deal that would let O'Brien leave NBC and restore Leno to the 11:35 p.m. time slot he occupied for 17 years through last spring.

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About Dan Cirucci

He's been cited by the late Rush Limbaugh, quoted in the New York Times, featured at Real Clear Politics and Lucianne.com and interviewed across all media.

He's Dan Cirucci, the founder and editor-in chief of the Dan Cirucci Blog, a Save Jersey blog columnist, frequent guest on the Matt Rooney radio show and one of the most widely honored public relations professionals in his field. He's also been a public relations consultant to numerous organizations and individuals and hosted The Advocates on RVN-TV.

Inducted into the Philadelphia Public Relations Hall of Fame, for many years he served as a Lecturer in Corporate Communication at Penn State University. A former President of the Philadelphia Public Relations Association (PPRA) he has lectured at Rowan University, Temple University, The College of New Jersey and Arcadia University. He has conducted workshops on public relations for thousands of participants throughout the nation and has taught countless others the art of public speaking. He has also advised numerous lawyers, judges, public officials and political candidates.

Cirucci is a prolific writer and his op-ed pieces have appeared in the Philadelphia Daily News, Philadelphia Inquirer, Courier-Post, Broad and Liberty and other print and online platforms.

A native of Camden NJ, Cirucci is a former President of the Philadelphia chapter of the International Association of Business Communicators. Cirucci served as Associate Executive Director of the Philadelphia Bar Association for nearly 30 years. He served as Chair of Penn State University's Professional Advisory Board for the Corporate Communication major at Penn State Abington and on the Pennsylvania Bar Association's Judicial Selection Commission.

He received his MA degree from Rowan University and his BA from Villanova University. He has been named a Distinguished Alumnus of Rowan's public relations program and received the E. A. "Wally" Richter Leadership Award, the highest honor from the National Association of Bar Executives' Communications Section. He has also been honored by numerous other local, state and national groups.

In his hometown of Camden, Cirucci taught fifth grade at the Ulysses Wiggins Elementary School named for the founder of the Camden NAACP. There he was one of the first teachers in the country to teach African-American history to inner city students. He later served as editor of a local weekly newspaper, as Assistant to the Township Manager of Cherry Hill Township and as Associate Director of Communications at the New Jersey State Bar Association.

Cirucci's passions include all things Italian, politics, the popular culture, books and authors, art, communication, music, theatre, movies, dining and travel.

He and his wife Carole have two grown children and seven grandchildren.

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