Dan Cirucci: Redbox Offers Free Movie Promo for Hours

Monday, January 11, 2010

Redbox Offers Free Movie Promo for Hours

I am a fan of redbox thanks to their convenient locations and online reservation system. But it struck me as a bit ridiculous when I read the tiny print on a promotional offer I received for a free movie last week due to heavy holiday returns that clogged some of their kiosks in the NJ/PA area. See I received the notification that I was being offered a free movie rental via e-mail at 7:04 pm on Thursday January 7, 2010 and the small text at the bottom of the message notified me that: *Offer expires 11:59 PM Central, January 7, 2010.

Too bad I was already comfortably at home watching the BCS Championship game and no amount of freebies was going to get me back out in the bitter cold of that evening. This is an important lesson for marketers however, if you really want to say thanks or offer amends for a service difficulty (and I am not sure that redbox did) think through the timing so people can enjoy it. If you don't have the money to make it right with a free offer then do it another way but don't try to have it both ways, unless you aim to frustrate those customers you were trying to appease.

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About Dan Cirucci

He's been cited by the late Rush Limbaugh, quoted in the New York Times, featured at Real Clear Politics and Lucianne.com and interviewed across all media.

He's Dan Cirucci, the founder and editor-in chief of the Dan Cirucci Blog, a Save Jersey blog columnist, frequent guest on the Matt Rooney radio show and one of the most widely honored public relations professionals in his field. He's also been a public relations consultant to numerous organizations and individuals and hosted The Advocates on RVN-TV.

Inducted into the Philadelphia Public Relations Hall of Fame, for many years he served as a Lecturer in Corporate Communication at Penn State University. A former President of the Philadelphia Public Relations Association (PPRA) he has lectured at Rowan University, Temple University, The College of New Jersey and Arcadia University. He has conducted workshops on public relations for thousands of participants throughout the nation and has taught countless others the art of public speaking. He has also advised numerous lawyers, judges, public officials and political candidates.

Cirucci is a prolific writer and his op-ed pieces have appeared in the Philadelphia Daily News, Philadelphia Inquirer, Courier-Post, Broad and Liberty and other print and online platforms.

A native of Camden NJ, Cirucci is a former President of the Philadelphia chapter of the International Association of Business Communicators. Cirucci served as Associate Executive Director of the Philadelphia Bar Association for nearly 30 years. He served as Chair of Penn State University's Professional Advisory Board for the Corporate Communication major at Penn State Abington and on the Pennsylvania Bar Association's Judicial Selection Commission.

He received his MA degree from Rowan University and his BA from Villanova University. He has been named a Distinguished Alumnus of Rowan's public relations program and received the E. A. "Wally" Richter Leadership Award, the highest honor from the National Association of Bar Executives' Communications Section. He has also been honored by numerous other local, state and national groups.

In his hometown of Camden, Cirucci taught fifth grade at the Ulysses Wiggins Elementary School named for the founder of the Camden NAACP. There he was one of the first teachers in the country to teach African-American history to inner city students. He later served as editor of a local weekly newspaper, as Assistant to the Township Manager of Cherry Hill Township and as Associate Director of Communications at the New Jersey State Bar Association.

Cirucci's passions include all things Italian, politics, the popular culture, books and authors, art, communication, music, theatre, movies, dining and travel.

He and his wife Carole have two grown children and seven grandchildren.

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