Wednesday, May 10, 2017

They're About To Turn It All 'Inside Out' . . .

The Philadelphia Museum of Art, with the support of the John S. and James L. Knight Foundation, is launching a new season of Inside Out. This major arts initiative brings high-quality reproductions of Museum masterpieces into communities in the city and across the region. From May 15 through mid-August, residents of East Passyunk, Manyunk, Media in Pennsylvania, as well as Haddonfield, New Jersey, will discover outdoor installations of works of art from the Museum’s collection in their 
communities. In the fall, the neighborhoods of Brewerytown, Glenside, Lansdowne, and Old City will discover art in unexpected places. 

This is the third year in which the Museum has participated in this nationally-acclaimed program, having brought Inside Out to Bucks, Chester, Delaware, Montgomery, and Philadelphia counties.

Timothy Rub, The Philadelphia Museum of Art’s George D. Widener Director and Chief Executive Officer, said: “Inside Out is an invitation to people throughout the region to share in the beauty of our collections where they live. By bringing the Museum’s collections to their sidewalks and storefronts, we hope that it will inspire people to think about the role that art can play in their daily lives. The Museum’s treasures are for everyone to enjoy.”

The large-scale, framed reproductions highlight key works from the Museum’s world-renowned collection of American, European, Latin American, and Asian art. They will be mounted on walls or placed on posts in frames representative of the periods during which the art works were created, and accompanied by a descriptive label. Each community will receive up to ten masterpieces to place within walking or biking distance of each other.

In East Passyunk, residents will see art outside the Adobe Café, Bok Building, Noord and Pat’s Steaks, among other locations. In Manayunk, sites include the Canal Towpath, Pretzel Park, and Manayunk Brewing Company. Major works, including Paul Cézanne’s Mont Sainte-Victoire, and Georgia O’ Keeffe’s Two Calla Lilies on Pink, will be displayed in Media. In Haddonfield, people can view Claude Monet’s Japanese Footbridge and the Water Lily Pool, Giverny, and Thomas Eakins’s Sailboats Racing on the Delaware.

In addition to areas in and around Philadelphia, Knight is supporting Inside Out in four other cities this year, working with the Akron Art Museum, the Detroit Institute of Arts, the Bechtler Museum of Modern Art in Charlotte, North Carolina, and the Pérez Art Museum in Miami, Florida.

“Encountering a work of art in an unexpected place is a great way to pique interest in seeing more of a museum’s collection,” said Victoria Rogers, Vice President for Arts at Knight Foundation. “Inside Out brings the joy, the inspiration of seeing a work of art in person directly to people in their everyday lives.”

Gail Harrity, President and COO of the Philadelphia Museum of Art, said: “We are deeply appreciative of Knight Foundation’s support of this project. The project has grown hugely popular in and around Philadelphia, just as it has in cities all over the country. With Knight’s help, we’ve placed art in more than twenty local communities and have partnered with over fifty organizations in the process. It underscores our goals for building and strengthening community partnerships, and enrichening people’s lives with art.”

National Photo Contest
From Friday, June 9 through Monday, June 12, the five museums together will host a #InsideOutUSA Photo Contest on Instagram, where people in each city will document their pop-up installations. Instagrammers who use the hashtag #InsideOutUSA in addition to the organizing museum’s handle will automatically be entered in the photo contest and become eligible for a national prize. Visit for contest rules and prize information.

Free Weekend of Museum Admission
The Philadelphia Museum of Art is hosting a weekend of free admission, from Friday, July 21 through Sunday, July 23, for residents of all past and present Inside Out communities in and around Philadelphia. A valid driver’s license is required for free entry.

The installation, barring inclement weather or other unforeseen circumstances, will take place on the following days between 10:00 a.m. – 11:30 a.m.:
Thursday, May 11
East Passyunk (location TBD)
Social Media:
Join the conversation #InsideOutUSA and download the free app Art Inside Out. @philamuseum
Inside Out is generously supported by the John S. and James L. Knight Foundation. Special thanks to H&G Sign Co. and Krain Outdoor Advertising for providing assistance with artwork reproductions, offering access throughout Philadelphia.

Inside Out in Philadelphia
Philadelphia is the third city to present this innovative program, thanks to Knight Foundation’s support. In 2015, participating communities included Ambler, Chestnut Hill and Mount Airy, East Passyunk, Fishtown/Kensington, Media, Newtown, Norristown, Wayne and West Chester, as well as Haddonfield, New Jersey. In 2016, the communities of Brewerytown, Bristol, Coatesville, Conshohocken, Doylestown, Jenkintown, Landsdowne, Narberth, Old City, Phonexville, Tacony, and Upper Darby participated.

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