With a 13.4/5 in the metered markets, last night's late-starting Iggles game is down 8% from last year’s kickoff .
In one of the lowest season openers ratingswise, last night’s game is not only down from last year, but 2016, 2015 and 2014 – all of which saw successive declines. That's a pretty clear pattern.
And, to add insult to injury, last night's game went up against a massive, televised Donald Trump rally -- one in which President Trump once again brought up the national anthem and American flag controversy.
It's important to remember that last year's starting season opener between the victorious Kansas City Chiefs and New England Patriots ended up with a weak 7.7/29 rating among adults 18-49 and 21.8 million viewers. That was a double digit decline from 2016 and the worst total audience an opening game had since 2009.
These results have to worry the NFL and the broadcasters.
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