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And what a launch it is. I'm inclined to agree with Frank Luntz, who thinks this was a bad idea. Why validate a ridiculous assertion by starting the ad with the witch comment? The "I'm you" angle is good. But the tag line I walk away with is "I'm not a witch." Not that I have a particular problem with witches. Then again, she might want to run with that. It would provide a better explanation as to how she's privy to state secrets about China... She's got a long way to go.
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And what a launch it is. I'm inclined to agree with Frank Luntz, who thinks this was a bad idea. Why validate a ridiculous assertion by starting the ad with the witch comment? The "I'm you" angle is good. But the tag line I walk away with is "I'm not a witch." Not that I have a particular problem with witches.
Then again, she might want to run with that. It would provide a better explanation as to how she's privy to state secrets about China...
She's got a long way to go.
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