Lights, camera, go pink! For the 15th year, LIGHTS FOR THE CURE, a joint effort by CBS 3 and Susan G. Komen® Philadelphia, is turning the area skyline pink -- from the Avenue of the Arts in Philadelphia to the Battleship New Jersey docked in Camden toLincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley and to the Dow Chemical Company in Newark, Delaware. The campaign recognizes National Breast Cancer Awareness Month, which runs October 1st through October 31st. Atlantic City’s lighting of landmarks takes place on Friday, October 7th in partnership with Susan G. Komen® Central and South Jersey.
Launched in 2002, LIGHTS FOR THE CURE was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.
Beyond the message broadcast by the lights, the campaign has utilized the airwaves of both CBS-owned stations in Philadelphia, CBS 3 and The CW Philly to generate awareness of breast health, airing more than 2,000 reminders to schedule a mammogram since it started, one every time a building or landmark was showcased in Eyewitness News.
“CBS 3 and The CW Philly are honored to leverage the considerable voice of our two television stations in support of such an important cause,” says Brien Kennedy, President and General Manager of the stations. “In the 15 years since we turned the first building pink, the survivor community has grown significantly, no doubt due to increased awareness and the fine work of organizations like Susan G. Komen.”
“This October, Komen launches our new bold goal to reduce the number of U.S. breast cancer deaths by 50 percent within 10 years,” said Elaine I. Grobman, CEO, Komen Philadelphia. “We couldn’t pursue such an aggressive goal, nor could we have accomplished all we have in the past 30 years, without all-out supporters like CBS 3 by our side. Campaigns like Lights for the Cure, as well as all CBS 3 and CBS Radio invest in our local mission year-round, give us the awareness, resources and confidence to aim high and continue to save more lives every day.”
This year, CBS 3 and your Local Toyota Dealers will once again team up to help raise funds for the cause. The campaign’s pink Toyota Camry will be on site at numerous events throughout October inviting participants to take a selfie. Toyota will donate $1 for each person who shares the photo with the hashtag #pinktoyota to Susan G. Komen Philadelphia. Here are just a few locations where the pink Toyota can be found:
- October 5th: Liberty Place Rotunda in Philadelphia, 11 a.m. to 7 p.m.
- October 14: Starting line of the Susan G. Komen 3 Day® at Willow Grove Mall, 6 to 8 a.m. and at the finish line October 18th at the Philadelphia Navy Yard
- October 20th: Cruise Night in Collingswood, New Jersey, 6-9 p.m.
- October 23rd: the SportsRadio 94WIP Tailgate Zone at the South East corner of the Wells Fargo Center parking lot, 10 a.m. to 1 p.m.
For a complete list of events, go to www.CBSPhilly.com/pinktoyota. Look for a complete list of buildings and landmarks going pink at www.CBSPhilly.com/cure .
CBS 3, The CW Philly and Komen Philadelphia acknowledge the support of The Cancer Center at Kennedy Health and your Toyota Dealers, sponsors of this campaign. We also thank our community partners in this campaign – One Liberty Observation Deck, Cescaphé Event Group and Philadelphia Parks and Recreation.
In honor of Lights for the Cure’s 15th anniversary, One Liberty Observation Deck, the place where you can see Philly From The Top and the pink lights up close, is offering a special $15 admission throughout October when you reserve tickets online in advance using code PINK at www.PhillyFromTheTop.com.
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.