Ever heard of it? You have now. It's pronounced just as it seems: mineeso.
It's a Japanese inspired lifestyle store where everything is $10 and under. The first one on the east coast has opened at the Cherry Hill Mall and it's bright, colorful and whimsical. You'll find stuffed toys and other treats for kids but also practical, well-designed items for all ages including everyday items such as silverware, yoga mats, hair brushes and even some packaged foods -- all very nicely arranged in a sort of minimalist atmosphere. Many items are unique and all are well designed.
You can find Miniso on the lower level of the mall's Penney's wing just across from Build-A-Bear. You're likely to discover things that will intrigue and surprise you. Check it out.
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