Dan Cirucci: Those Soggy Soft Pretzels

Friday, December 21, 2007

Those Soggy Soft Pretzels

All of the Wawa stores (especially the newer, bigger ones) are wonderful as far as I'm concerned. They're clean and bright. The coffee is decent and the hoagies are fine. Plus, the service is quick and friendly. I particularly like the touch-screen sandwich ordering stations. Very efficient.

And yet, here's where Wawa falls down: soft pretzels.

Those bready, soggy excuses for Philly soft pretzels that sit and sweat at the Wawa checkout counters are truly sad. Don't even think about eating them. It's bad enough just to have to look at them. It makes you want to divert your eyes.

If Wawa can create a passably convincing grab-n-go milkshake why can't Wawa stores sell real Philly soft pretzels? I'm sure the chain can contract with an authentic Philly soft pretzel maker. Wawa is such an integral part of life in the Philadelphia region that its bastardization of the soft pretzel is almost sacrilegious.

C'mon Wawa -- you can do better!

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About Dan Cirucci

He has been cited by Rush Limbaugh, quoted in the New York Times, featured at Real Clear Politics and Lucianne.com and interviewed on radio, TV and in social media.

He's Dan Cirucci, the founder and editor-in chief of the Dan Cirucci Blog, Matt Rooney's sidekick on Save Jersey's videocasts and one of the most widely honored public relations professionals in his field. He's also been a public relations consultant to numerous organizations and individuals and hosted The Advocates on RVN-TV.

Inducted into the Philadelphia Public Relations Hall of Fame, for many years he served as a Lecturer in Corporate Communication at Penn State University. A former President of the Philadelphia Public Relations Association (PPRA) he has lectured at Rowan University, Temple University, The College of New Jersey and Arcadia University. He has conducted workshops on public relations for thousands of participants throughout the nation and has taught countless others the art of public speaking. He has also advised numerous lawyers, judges, public officials and political candidates.

Cirucci is a prolific writer and his op-ed pieces have appeared in the Philadelphia Daily News, Philadelphia Inquirer, Courier-Post and other publications.

A native of Camden NJ, Cirucci is a former President of the Philadelphia chapter of the International Association of Business Communicators. Cirucci served as Associate Executive Director of the Philadelphia Bar Association for nearly 30 years. He served as Chair of Penn State University's Professional Advisory Board for the Corporate Communication major at Penn State Abington and on the Pennsylvania Bar Association's Judicial Selection Commission.

He received his MA degree from Rowan University and his BA from Villanova University. He has been named a Distinguished Alumnus of Rowan's public relations program and received the E. A. "Wally" Richter Leadership Award, the highest honor from the National Association of Bar Executives' Communications Section. He has also been honored by numerous other local, state and national groups.

In his hometown of Camden, Cirucci taught fifth grade at the Ulysses Wiggins Elementary School named for the founder of the Camden NAACP. There he was one of the first teachers in the country to teach African-American history to inner city students. He later served as editor of a local weekly newspaper, as Assistant to the Township Manager of Cherry Hill Township and as Associate Director of Communications at the New Jersey State Bar Association.

Cirucci's passions include politics, the popular culture, books and authors, art, communication, music, theatre, movies, dining and travel.

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