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Monday, November 1, 2010
Keith Stone: The Shocking Truth
Keith Stone is always smooth. Always.
You know that, right?
You've seen the billboards.
You've watched the TV ads.
Maybe you've even visited his Facebook page.
Wanna know more about him?
Here's the scoop: There is no Keith Stone. None. Nada. No.
Keith Stone is like Betty Crocker and Uncle Ben and the Pillsbury dough boy.
He's the invention of an ad agency.
Keystone Light beer, the “Always Smooth” convenience store beer sounds like Keith Stone, and that's no accident. The Stone persona and the beer are marketed to a young adult male audience by this easy going and confident personality who embodies the brand’s “Always Smooth” mantra.
And that's the real, honset-to-goodness, untold story behind Keith Stone.
Labels:
Ads,
advertising
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