Dan Cirucci: Philadelphia Orchestra Rolls Out LiveNote Service

Thursday, October 2, 2014

Philadelphia Orchestra Rolls Out LiveNote Service

The Philadelphia Orchestra is rolling out LiveNote, an application for mobile devices that allows audiences to access information about the works they are hearing, following the music with real-time musical, emotional, and historical highlights. LiveNote is one of many Orchestra initiatives to explore how technology can intersect with audiences at the different points where they experience music. LiveNote makes its debut at the Orchestra's Free College Concert on October 14. It will also be available during three subscription concerts October 16-18, on two of the three pieces the Orchestra will perform: Dvorak's The Golden Spinning Wheel and Janacek's Glagolitic Mass.

"The Philadelphia Orchestra has a rich legacy of being at the forefront of technical innovation, and curating new ideas is part of the very fabric of our organization," said Philadelphia Orchestra President and CEO Allison Vulgamore. "LiveNote is the latest initiative to experiment with harnessing the power of technology in service to the power of music, and we look forward to working with our audiences as we test and evolve this long-nurtured application."

Developed in collaboration with Drexel University engineers, LiveNote works with Android and IOS phones. Its exclusive digital media content takes audience members beyond the music onstage by providing concert program notes, a musical glossary, and information about the Orchestra. LiveNote can also provide text and translations for vocal works. Slides automatically advance with the music on a phone's screen during a concert, providing key highlights, engaging details, and images relating to the composition. A critical piece of the development of the application is that its use does not impact the concert experience of audience members. It is intended as an intimate experience for individual users with minimal impact on others seated nearby.

The application does not employ back lighting, minimizing the traditional glow of a mobile phone. It can be used throughout Verizon Hall, and its use is optional. LiveNote will be a companion to Playbill, which will continue to be distributed at performances when LiveNote is available.

To learn more about LiveNote, please visit www.philorch.org/livenote.

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About Dan Cirucci

He's been cited by the late Rush Limbaugh, quoted in the New York Times, featured at Real Clear Politics and Lucianne.com and interviewed across all media.

He's Dan Cirucci, the founder and editor-in chief of the Dan Cirucci Blog, a Save Jersey blog columnist, frequent guest on the Matt Rooney radio show and one of the most widely honored public relations professionals in his field. He's also been a public relations consultant to numerous organizations and individuals and hosted The Advocates on RVN-TV.

Inducted into the Philadelphia Public Relations Hall of Fame, for many years he served as a Lecturer in Corporate Communication at Penn State University. A former President of the Philadelphia Public Relations Association (PPRA) he has lectured at Rowan University, Temple University, The College of New Jersey and Arcadia University. He has conducted workshops on public relations for thousands of participants throughout the nation and has taught countless others the art of public speaking. He has also advised numerous lawyers, judges, public officials and political candidates.

Cirucci is a prolific writer and his op-ed pieces have appeared in the Philadelphia Daily News, Philadelphia Inquirer, Courier-Post, Broad and Liberty and other print and online platforms.

A native of Camden NJ, Cirucci is a former President of the Philadelphia chapter of the International Association of Business Communicators. Cirucci served as Associate Executive Director of the Philadelphia Bar Association for nearly 30 years. He served as Chair of Penn State University's Professional Advisory Board for the Corporate Communication major at Penn State Abington and on the Pennsylvania Bar Association's Judicial Selection Commission.

He received his MA degree from Rowan University and his BA from Villanova University. He has been named a Distinguished Alumnus of Rowan's public relations program and received the E. A. "Wally" Richter Leadership Award, the highest honor from the National Association of Bar Executives' Communications Section. He has also been honored by numerous other local, state and national groups.

In his hometown of Camden, Cirucci taught fifth grade at the Ulysses Wiggins Elementary School named for the founder of the Camden NAACP. There he was one of the first teachers in the country to teach African-American history to inner city students. He later served as editor of a local weekly newspaper, as Assistant to the Township Manager of Cherry Hill Township and as Associate Director of Communications at the New Jersey State Bar Association.

Cirucci's passions include all things Italian, politics, the popular culture, books and authors, art, communication, music, theatre, movies, dining and travel.

He and his wife Carole have two grown children and seven grandchildren.

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