Here's an excerpt from a very cogent examination of Trump and the Trump campaign:
"You don’t need a focus group to translate those sound bites: To support Trump in August 2015 is to oppose the established order, and not because of ideology but because you have just had enough—of the squabbling politicians, the dynastic political clans, the system of distinguished people who promise but can’t deliver. It is to say aloud to the pollster on the phone that you are ready to trade in the phoniness of the political process for an accomplished huckster who never backs down. “It’s a belief that the country is fundamentally broken and nobody is fixing it,” explains Republican pollster Frank Luntz. “It’s a sense that all the elites are in it for themselves and everybody else is suffering.” It is also a reminder that performance matters. On the two dimensions of your television screen, in the 20-second sound bite of an often bankrupt process, what H.L. Mencken termed “a carnival of buncombe,” a true showman can beat out rank even on his worst days."
--From The Donald Has Landed, Deal With It
by Michael Scherer in Time