1) Be yourself. Don’t apologize for who you are or what you believe.
2) Speak up. Shout it out. Be outraged. Gentility is the road to senility.
3) Break the rules. Rules were made by the powerful to keep power. Break ‘em! Smash ‘em to smithereens.
4) Be unpredictable and surprising. It throws your opponents off and it’s just more fun.
5) Keep fighting. And fight back. You can get knocked down — even again and again — and come back and prevail. It can be done but you mustn’t give in, give up or even give an inch.
6) ‘Eff the experts! Polls don’t matter; pols don’t matter; professors don’t matter; pompous talking heads don’t matter. People matter!
7) It’s all about the base. Grow your base, then energize your base. Grow, energize, grow energize, grow energize. Do it again and again.
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