Call it poliatrics.
It's at the intersection of politics and theatrics. And if you think it doesn't exist, you haven't been paying attention. In fact, highly theatrical moments have helped to define the major political figures of this country and theatrics have played a huge role in American politics and the presidency for more than a century.
Let's review some of the major rules of the show business and see how they apply:
1) Hype The Big Event. No performance can succeed without a hype -- even presidential inaugurals and political conventions. And part of the hype is keeping the audience guessing. After all, a certain shroud of mystery does wonders for heightening expectation. In 1964, President Lyndon Johnson needed to build anticipation for what would otherwise be a pro forma Democrat National Convention in Atlantic City. So, he staged an elaborate guessing game surrounding his vice presidential pick and kept everyone waiting until the last possible moment (even setting up decoys) before bringing on Hubert Humphrey.
2) Make a Grand Entrance. Really Big Stars don't just walk onto a stage or a movie set, they make an Entrance. One of the first things Ronald Reagan learned when he was under contract to Warner Brothers was how to throw back his shoulders, lift his head high, rise up and stride forward purposefully. Of course it helped that he was also one of the first actors to wear contact lenses and his outfits were perfectly tailored from that day forward. Small wonder that defining what it meant to look and act presidential later came natural to this guy!
3) Give 'Em What They Came For. Can Springsteen appear without singing Glory Days? Fat chance! Ya gotta give the audience what they want. So Obama never gave a stump speech without Hope and Change. And when Trump's rally rhetoric reaches its climactic moment, you can guarantee it will build to that familiar litany ending with Make America Great Again. Feed 'em the vittles they crave!
4) Be Bigger Than Life. The big screen was invented for bigger than life stars and stories. 125 years ago, Teddy Roosevelt ushered in an epic American era in part by establishing such a formidable stage presence that it was impossible to ignore him. He was vivid, daring, surprising, brash and (at the dawn of the motion picture era) visually intuitive. Hugely consequential, he helped to define not only the modern presidency but the 20th century itself. By sheer force of will he seemed to thrust America onto the world stage once and for all. And America and the presidency haven't been the same since.
5) Perfect The Comeback. In show business a setback is nothing more than a setup for a comeback. And nobody understood this better than Richard Nixon who, after losing the presidency in one of the closest races ever in 1960, came back to win the office in 1968. Ditto Donald Trump, who did it back-to-back in 2020 and 2024, becoming only the second president ever to serve two non-consecutive terms. And, how about the redoubtable Comeback Kid himself, Bill Clinton who bounced back after losing the governorship of Arkansas and rose from the ashes again during the 1992 Democrat presidential primaries. Yowza!
6) Always Leave 'Em Begging For More. AKA get the hell to get off the stage before they give you the hook. AKA don't overstay your welcome. Here's the deal: Ya gotta leave while the audience still loves you, while they're still crazy about you, before you're past your due date. Vain as they are, few (if any!) politicians have learned when and how to make a graceful exit. And here, they're mostly all notable for failing. Pelosi and Schumer immediately come to mind. But the penultimate (and most embarrassing) example remains Joe Biden. Two words: rotten tomatoes!
So now you know why they call politics "show business for ugly people." That's all folks!
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