The Wells Fargo Center Facebook page has reached 100,000 Facebook fans, one of only four arenas in the country to do so, according to Global Spectrum, operators of the 21,000-seat home of the Philadelphia Flyers and 76ers.
Global Spectrum is the innovator of the Big Ticket campaign, which was created to grow the arena’s Facebook fans and expand the reach of the Wells Fargo Center’s email marketing efforts.
The Big Ticket campaign offers one lucky fan two tickets to every event at the arena during a full calendar year. The six-week contest is facilitated through the Wells Fargo Center Facebook page, where users are asked to “like” the page and provide their email address to enter to win this unique opportunity.
“As a company, we are always looking for ways to be innovative in a market that is constantly changing and increasingly geared towards social media,” said Global Spectrum’s Matt Homan, General Manager of the Wells Fargo Center. “The Big Ticket campaign has proven to be an effective use of our social media efforts to reach an ever growing group of Facebook fans.”
The success of the campaign is in the numbers. In a little more than a year, the world-class venue has increased its Facebook fans by more than 100 percent, growing from 44,000 in November 2012 to more than 100,000 today.
The first Big Ticket campaign executed in 2012 generated 22,436 additional Facebook fans, growing the company’s Facebook fans from 45,630 to 68,066 during a six-week campaign. This year, Global Spectrum began the campaign with 80,335 Facebook fans in November and gained 22,527 new Facebook fans in six weeks, finishing with 102,862 Facebook fans at the conclusion of the promotion.
The other American arenas with more than 100,000 Facebook fans are Madison Square Garden in New York, NY; Staples Center in Los Angeles, CA; and Rupp Arena in Lexington, KY.
Other Global Spectrum-managed facilities have used “The Big Ticket” blueprint to launch similar promotions in their markets. Budweiser Gardens in London, ON, and XL Center in Hartford, CT, have both seen success in garnering more Facebook fans and email opt-ins from the innovative marketing idea.
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