First it was a woke CIA recruitment ad featuring a gay CIA librarian with lots of self-conscious talk about "inclusion" invoking all the right lefty nomenclature.
Now comes a US Army animated recruitment ad about "a little girl raised by two moms" who joins the Army. This too drips with self-centered, preachy rhetoric that's all about "me, me, me!"
One CIA ad even features an officer emphasizing that she is the daughter of immigrants, “a woman of color … a millennial who’s been diagnosed with generalized anxiety disorder,” and “intersectional.” “I refuse to internalize misguided patriarchal ideas of what a woman can or should be,” she says.
Observers have noted that these ads don't seem to have very much to do with what you can do for your country but, rather, what your country can do for you: how it can "validate" you and show you caring and "acceptance" and, we suppose, some sort of genteel preference. They appear to be all about how the Army or the CIA need to embrace your view of the world (and presumably, your ideology) rather than the other way around. Whew, you'd hardly know we were talking about undercover spies and deadly fighting machines here, would you?
Nowhere in these ads is patriotism or love of country mentioned. Nowhere!
The ads are weak, patronizing, confusing and embarrassing!