From Matthew B. Stannard and Joe Garofoli in the San Francisco Chronicle:
President Obama's appearance on "The Tonight Show" - the first ever for a sitting chief executive - was only a small part of the president's so-called permanent campaign. A bigger move comes Saturday, when Obama will ask 13 million people on his campaign e-mail list to go door-to-door to raise support for his agenda.
The Pledge Project Canvass is an unprecedented effort by a president to reach beyond Congress and tap grassroots supporters for help. Volunteers recruited online by Obama's Organizing for America, a post-election group, will ask citizens to sign a pledge in support of the president's policies on energy, health care and education.
Those who pledge will be asked for their e-mail addresses so the Obama-ites can keep in touch.
"This is just the beginning for us," said Jeremy Bird, deputy national director of Organizing for America, in an online video to Obama supporters this week. "The establishment in Washington won't welcome this new direction easily. We can't let this plan be debated solely behind closed doors in Washington, D.C."