Wednesday, November 26, 2014

Dreamworks Santa Attraction To Dazzle At Mall

Pennsylvania Real Estate Investment Trust (PREIT/NYSE: PEI) announces that it will host “Adventure to Santa – A DreamWorks DreamPlace,” at Cherry Hill Mall.

The interactive Santa adventure for the entire family is the first-of-its-kind and is set to open to the public on Friday, November 28, 2014.

DreamWorks Animation, the global family entertainment brand known for award-winning storytelling and industry leading innovation, has chosen Cherry Hill Mall as one of eight exclusive locations in the United States to feature this experience during the 2014 holiday season; Cherry Hill Mall’s “Adventure to Santa” will be the only location for this experience in the Philadelphia market.

“Aligning with an innovator of DreamWorks Animation’s caliber has allowed us to bring this incredibly unique experience to the Philadelphia area,” said PREIT CEO Joseph F. Coradino. “Adventure to Santa is a perfect example of our efforts to incorporate social and compelling experiences into the mall environment and it will make Cherry Hill Mall a must-visit destination throughout the holiday season.”

“Adventure to Santa – A DreamWorks DreamPlace” is a first-of-its-kind holiday experience that seamlessly blends storytelling with cutting-edge technology. Appointments can be made in advance through a smartphone app, allowing families to enjoy all that Cherry Hill Mall has to offer before or after embarking on an unforgettable adventure through a 2,000 square foot holiday cottage with beloved characters including Shrek, Donkey and of course, Santa Claus.

“DreamPlace turns the traditional holiday mall visit on its head with an immersive, interactive approach that draws upon our signature brand of technology, storytelling and, of course, humor,” said DreamWorks Animation’s Chief Global Brand Officer Michael Francis. "We are continually looking for new ways to bring our characters to life and DreamPlace will deliver an unparalleled experience which fans will absolutely love.”

Cherry Hill Mall, located in Cherry Hill, N.J., is anchored by Nordstrom, Macy’s, and JCPenney, and features several exclusive retailers including American Apparel, Apple, A/X Armani Exchange, Crate and Barrel, Forever XXI, H&M, Henri Bendel, Hugo Boss, J. Crew, MAC, Michael Kors, Pandora, Pottery Barn, Sephora, Swarovski, Teavana, The Art of Shaving, The Container Store, The North Face, True Religion, Urban Outfitters, and Vera Bradley. Furthering the mall’s position as a regional dining and entertainment destination are leading restaurants such as Grand Lux Café, Bobby’s Burger Palace, California Pizza Kitchen, Maggiano’s Little Italy, Seasons 52, The Capital Grille, and Bahama Breeze.

DreamPlace has 6 different light shows.
DreamPlace is 2,000 square feet in size.
It requires 6 semi-trucks to transport a DreamPlace.
It takes 150 craftsmen to create each DreamPlace.
A DreamPlace surface contains 3,146,752 pixels.
DreamPlace is capable of 281 color variations.
DreamPlace utilizes a 300 watt concert sound system.
DreamPlace weighs over 50,000 lbs, which is equivalent to the weight of 1,000 Christmas trees!
DreamPlace has over 15,000 animated twinkling LED lights and more than 100 strobes.
The overhead displays require 7.5 miles of copper cable.

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