Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms, today announced a unique agreement with the U.S. Military Academy and U.S. Naval Academy for the Army-Navy Football Game property.
As part of the three-year agreement, Front Row Marketing Services will lead and support participating sponsorship sales, partnership evaluation and consulting for the Army-Navy Football Game.
The Game currently enjoys a Game Presenter relationship with USAA and Game Participating partnership with Chevrolet.
Front Row is a subsidiary of the Philadelphia-based sports and entertainment firm Comcast-Spectacor that specializes in selling and evaluating commercial sponsorships as well as securing naming rights related inventory.
“The annual Army-Navy Football Game is one of the most-storied events in all of college sports," said Comcast-Spectacor President Peter Luukko. "It is quite an honor for Front Row Marketing Services to be selected to help both Academies grow the footprint of the game beyond its already prestigious status. Front Row Marketing Services has quickly gained a reputation for being the must-have firm to hire for those seeking new sponsorship opportunities for these type of high-profile sporting events."
“The global audience and attention paid to this game is unlike anything else in the marketplace," said Front Row Marketing Services President Chris Lencheski. "We are going to create new and unique ways to help tell the story of these great student-athletes, these great academies and their deep life-affirming storylines to an even wider audience than has been in the past.
"I believe (Front Row Marketing Services Senior Vice President) Lee Stacey and our entire Senior Executive team are truly positioned to offer insight beyond the 60 minutes of this legendary game to the next generation of corporate partners in this Game of Honor," added Lencheski.
"We are excited to work with Front Row Marketing Services as we continue to grow the Army-Navy Game presented by USAA," said Army Director of Athletics Boo Corrigan. "This game has tremendous importance to both Academies, our Armed Forces and the country, and Front Row will help tell the story of these dedicated young men who will lead our military in the future.”
Added Navy Director of Athletics Chet Gladchuk: "Front Row has proven time and again to be a dynamic leader as a business partner on many fronts. We are extremely pleased they will coordinate the efforts of Army-Navy and USAA by sharing our message regarding how special this event is to the military and community at large. Front Row is a wonderful advocate for all that is reflected in this patriotic showcase."
The Army-Navy Game presented by USAA is one of the most traditional and enduring rivalries in college football pitting the U.S. Military Academy vs. the U.S. Naval Academy. The game is nationally televised by CBS, which has aired the game every year since 1984 except for a five-year stint on ABC from 1991–1995.. The winner of the game is awarded the Thompson Cup, named after its donor, Robert M. Thompson. The most recent game (the 113th) in the series was held at Lincoln Financial Field in Philadelphia, on December 8, 2012. Navy won by a score of 17-13. Navy now leads the all-time series with a record of 57 wins, 49 losses, and seven ties. The 114th Game is slated for December 14, 2013 in Philadelphia with kick-off set at 3:00pm ET.
Over the next five years the game will rotate between Lincoln Financial Field in Philadelphia and M & T Bank Stadium in Baltimore.