Turns out it's nothing new.
In fact, a masked effigy of President George H. W. Bush was devoured by a bull at a rodeo in Woodstown Pa. and was reported on in the Philadelphia Inquirer in the context of a praiseworthy story about rodeo clowns.
The media seemed to think nothing of it then But now, all of a sudden, it's a scandal.
From the Inquirer story: "The big white gate flew open. The bull came out bucking. The rider flopped from side to side and the bullfighters held back, letting the bull make his moves until the rider dropped off. Licciardello crouched in a heavily padded barrel, a human target should the bull decide to charge. Hawkins waited near the barrel, holding his big inner tube. A dummy with a George Bush mask stood beside the clown, propped up by a broomstick. . . . .Click here to read the full story and see the photo below.
"T.J. Hawkins rolled out the big inner tube, and the bull lowered his head, shot forward and launched into the tube, sending it bounding down the center of the arena. The crowd cheered. Then the bull saw the George Bush dummy.
He tore into it, sending the rubber mask flying halfway across the sand as he turned toward the fence, sending cowboys scrambling up the fence rails, hooking one with his horn and tossing him off the fence."