Seven-time Grand Slam singles champion Venus Williams will showcase her line of women’s fitness attire, during the “BEN – FM presents EleVen by Venus” halftime fashion show as the Philadelphia Freedoms take on the Washington Kastles at Villanova University Pavilion on Thursday July 17 at 7 p.m.
Armed with a Fashion Design degree from The Art Institute of Fort Lauderdale, Venus’ desire, as an athlete, was to create stylish fitness apparel that performs well. The show will feature the EleVen by Venus vibrant Strisce collection, which includes a new beautiful bright yellow color, Freesia, into tank tops with honeycomb mesh and bold strips on skorts and dresses. The mission of EleVen by Venus is to empower women to express their individuality while promoting their own strength and confidence while offering impeccable design for high performance.
"I am excited to present a part of the EleVen by Venus line during halftime at the upcoming match," said Venus Williams. "The Mylan World Team Tennis is so much fun, and our fashion show will reflect the same energy and excitement of this tournament which has been special to me for many years."
95.7 BEN – FM Morning show host Marilyn Russell will serve alongside Williams as co-emcee of the event describing the fitness line worn by local celebrity models. Russell, who most recently interviewed Philadelphia Freedoms Owner Billie Jean King for her popular Woman Of The Week segment, is an avid tennis fan and will bring her witty commentary to the show as the women display the EleVen by Venus line. T
he sportswear from this fashion show will also be auctioned off at the conclusion of the match; proceeds will benefit the Assistance in Healthcare foundation.
In addition to the highly anticipated fashion show, Venus is set to take on Philadelphia Freedoms’ teen sensation, Vicky Duval fresh off their individual matches in England at Wimbledon. Generations will clash when Venus, the 22 – time Grand Slam champion, faces off against Duval who is beginning her second season with the Freedoms. Duval, the 18 year old rising WTA tennis star is looking forward to continuing her hot streak after upsetting 2011 Champion, Sam Stosur, in the 2013 U.S. Open.
Entering their 15th season of Mylan World TeamTennis (WTT) play, the 2014 Philadelphia Freedoms return to the Pavilion at Villanova University (800 Lancaster Avenue, Villanova, PA) for seven home matches this July. The 2014 home schedule will be highlighted by Grand Slam Champion marquee players Victoria Azarenka playing for the Freedoms (July 15), and visiting marquee player and Andy Roddick (Austin Aces – July 21) each playing one match in Philadelphia.
Freedoms 2014 individual and season tickets are available online exclusively at PhiladelphiaFreedoms.com or by phone (866-WTT-TIXS).
Visit www.facebook.com/PhiladelphiaFreedoms and follow @PhillyFreedoms for up to date information about the team. Join the conversation about this season using the official hashtag #ServingFreedom
About EleVen By VenusTM Williams:
In 2007, Venus Williams debuted a collection of classic tennis dresses and sportswear. In 2012, Venus Williams re-launched EleVen By Venus Williams as a true active lifestyle brand available to customers. This fresh start for the line embodies the designer’s iconoclastic approach to lifestyle active-wear: strong, simple, and iconic. EleVen By Venus Williams is sold at tennis shops, specialty boutiques, and online atEleVenbyVenus.com.
About Philadelphia Freedoms:
Mylan World TeamTennis (WTT) was co-founded by Billie Jean King who is also the owner of the Philadelphia Freedoms. The 2014 Philadelphia Freedoms are hosted by Cancer Treatment Centers of America. Generous support is also provided by official sponsors Lincoln Motor Company, 23K Studios, Atria Senior Living, Beneficial Bank, CBS-3/CW Philly, Comcast Spectacor, DoubleTree by Hilton Philadelphia - Valley Forge, Fast Signs of Delaware, Fidelity Investments, Hamlin Family Foundation, Macy*s, Neumann University Sport & Entertainment Management, NovaCare Rehabilitation, Philadelphia 76ers, Sweet Street Desserts, USTA Middle States, and Winnie’s LeBus Manayunk.
Mylan World TeamTennis showcases the best in professional team tennis competing for the King Trophy, the league‘s championship trophy which is named after co-founder Billie Jean King. The 39th season of Mylan WTT runs July 6-27, 2014. For more information on Mylan WTT visit www.WTT.com.
Comcast – Spectactor (comcast-spectacor.com), which operates in 48 of the 50 United States, is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 120 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.