Saturday, December 8, 2007

Christmas Gift?

I've been watching the holiday gift commercials on TV (there are an awful lot of them) and I've noticed that many of these spots are pushing new cars. Since when did a new car become a Christmas gift? Even if the gift turns out to be a three-year lease of a new car, that's still a significant amount of money -- probably more than $15,000 to lease a decent car for three years. So, if the economy is really tanking, why are automakers running these commercials and who's buying or leasing a new car as a Christmas gift? Beats me.
By the way, my favorite holiday gift campaign so far is the one from Sears: "Don't just give a gift, Grant a wish." What a great slogan!

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