Sunday, February 7, 2010

Here: The Tim Tebow Spot

Now we know, there is no way this spot could have been rejected.
It's actually very clever.
Yes, it's subdued, to say the least.
But that's the whole point. It doesn't alienate anybody. It's welcoming.
So, the aim is clear: An inclusive, positive message that makes you want to learn more. And it tells you what you can do to get more information.
It's an introduction -- pure and simple.
No wonder the pro-abortion crowd is worried about it. It's a very effective spot.

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