Thursday, June 18, 2009

Emerging Star: Jeff Glor

Ever hear of Jeff Glor?
If you haven't you soon will.
More on Jeff in a moment.
But let me begin by telling you about our amazing day in Manhattan with PR colleagues earlier this week.
We began in Philly at The Bellevue on Broad Street where a bunch of us boarded a mini bus for NYC.
Once in the Big Apple we lunched at Artisanal Restaurant on Park Avenue with Linda Ayares, Senior Vice President of M. Silver Associates specializing in tourism and travel PR and marketing. Linda regaled us with wonderful PR crisis stories and gave us incredible insight into building relationships with clients and helping clients navigate their way through some of the most harrowing public relations dilemmas imaginable.
Then, we were off to Peppercom Strategic Communications where we heard from Ted Birkhahn, Chief Operating Officer and Head of Client Services. Ted spoke about digital marketing and the emerging importance of social media in monitoring the media and customer landscape and spotting trends and developments for clients.
"It's all about customer insights," Ted said. Ted was joined by Sam Ford, Peppercom's Director of Consumer Insights who also gave us his own insights into how, when and why to use digital media (Twitter, blogs, Facebook, etc.) to gain information that is often better (and cheaper to acquire) than a focus group.
Ted and Sam know a thing or two about marketing and communications. Ted worked for Rudy Giuliani's media team when Rudy was Mayor of New York and Sam project manager for the MIT's Convergence Culture Consortium
After Peppercom we were whisked uptown to the CBS Broadcast Center where we met our friend Joanne Calabria for a private look inside the CBS Evening News.
And that's where Jeff Glor comes in.
Katie Couric wasn't anchoring the News on Tuesday evening. She was off and was replaced by Saturday News anchor Jeff Glor.
Jeff is sort of CBS-TV's answer to Anderson Cooper.
At 33, is one of the rising stars in the TV news business. He's a CBS national affairs reporter and is also seen on the CBS Early Show.
Remarkably telegenic and calm with a friendly, dispassionate manner he is a trained journalist and experienced reporter and acnhorperson who delivers the news with an enviable sense of professionalism.
We know this because we watched the Evening News being prepared and we saw Jeff and his colleagues in action. We were in the editing rooms as the broadcast was constructed and in the control room once the program began to air. We saw CBS and the Evening News in a way that very few people see it: from the inside, out.
After the program aired we heard from CBS Evening News Executive Producer Rick Kaplan who told us that "these are serious times and people expect a serious, reliable news broadcast." Kaplan added: "They don't want fluff. People are worried about their livelihood, their world, their families and their future. They expect us to deliver the news seriously, fairly, honestly."
Following the CBS session we all relaxed at Brasserie 8½ on 57th St. where many CBS staffers chill after a long day at the Broadcast Center.
Then, it was goodbye to Manhattan and back to Philly.
What a wonderful day!
BTW: The entire day was coordinated by the incredible Lisa Simon, President of Simon Public Relations Group in Philadelphia. Thanks, Lisa!

1 comment:

Unknown said...

Thanks for the shout out Dan! I'm still smiling. What a wonderful day. So glad you could join us and blog about it. . . Lisa.